Let’s do it 2009?

Will it be as successful as the last year’s campaign?

By reading comments on Õhtuleht (links: 1, 2) about Minu Eesti after 1 st May where some people say that the event was not as successful as said. Kuku's show of Vox Populi, aired on 08.04.2009, where they were asking people if they know what Minu Eesti 2009 is about. Users have commented on their webpage and it seems that they have no faith in that event and still the politicians seem to be behind it.

Not much news are written after the 1 st May, only Eesti Päevaleht writes that Tallinn University of Technology is looking for a solution how to market some technological ideas that people came up and on Let's do it official homepage they reported that smaller co-operations between citizens around the Estonia are done and lately was formed a "Carbage Club" who that their organization organizes the garbage cleanups and they raise awareness amongst the citizens.

So did anything big happen after the 1st May? Well, not yet. The 1st May think-tank was only a small part of the project where they collected the ideas and opinions of people around the Estonia. Currently the Let's do it team carry out an research, still collecting information and data and looking for experts to solve different problems. It's predicted, that processing the whole information will take couple of months or so.

I think that the 1st May event was succesful in many ways. First over the 11 000 people who attended got motivated and found people with similar problems or ways to help each other. So if there is no marginal success to point out, there are hidden affects of it and though the media hasn’t shown it, people are more active in countryside than in towns. For example what I learned from Saku is that people there have for 5 years now organized cleaning day’s once in year that were similar to Let’s do it 2008.

Let’s do it 2008 also won the best PR campaign in third sector and I believe that this year’s campaign could be even more successful as the 2008 cleaning event as the 2009 thinking is over but the process to analyze it and commence it has just been started.