Best PR acts of 2008 selected

Here's a news article from EPRA that I translated into english with my added comments:

Estonian Public Relations Association (EPRA) jury announced in Tartu at marketing conference Password 2009 the best PR acts of year 2008 that were divided into three categories - public, third and private sectors. As 2008 was the year of innovation, additional prize was given for most innovative PR campaign. In total 13 great works of PR were applied which all were seen as professional and well prepared.

2008 years best public PR act won campaign for celebrating Estonian Republic jubilee which standed out with its aforethought, coverage and project leading.

Symbol they used, the leaf’s that also visualized 90 was catchy and people loved this and many companyes wanted to put this on their products and packages. 

Teeme ära 2008 won every possible award

Best PR project in third sector was selected the nationwide cleaning campaign “Teeme ära 2008” (Let’s do it 2008) which was unprecedented and with its communication were able to involve the most volunteers in the history. 

The Let’s Do it 2008 PR campaign’s communication were mainly channeled through internet. They used internet community websites like Orkut, Facebook, bkite.com, twitter, flickr, googlemaps, ect.

In private sector were the most applied works and from the tight competition won the Corpore leaded AEG Bocouse pro-chef competition (Ordered by AEG Electrolux), where taking in mind their target group they developed a perfectly working output and message.

For innovation year prize the Loovagentuur Maailm organized the world’s first song festival held in Võru’s local language UMA PIDO. The prize was given for organizing communication for this festival ordered by Võru Institute which brought together over 10 000 people forming the cultural event no.1. Project keyword was acting together and joining the community.

Campaigns were judged by EPRA public relations experts: Mart Soonik, Aive Levandi, Tiiu Allikmäe, Aili Ohlau, Erkki Peetsalu and Janno Toots.

via EPRA